마케팅 효과 분석하기

다양한 마케팅 분석 기법을 배워봅니다.


수강중

14. Market Matching

install_github("klarsen1/MarketMatching", build_vignettes=TRUE)
library(MarketMatching)

data(weather, package="MarketMatching")
mm <- best_matches(data=weather,
                   id_variable="Area",
                   date_variable="Date",
                   matching_variable="Mean_TemperatureF",
                   parallel=TRUE,
                   warping_limit=1, # warping limit=1
                   dtw_emphasis=1, # rely only on dtw for pre-screening
                   matches=5, # request 5 matches
                   start_match_period="2014-01-01",
                   end_match_period="2014-10-01")

results <- MarketMatching::inference(matched_markets = mm,
                                     test_market = "CPH",
                                     end_post_period = "2015-10-01")